How To Leverage Social Media Advertising
Invest, Advertise and Win More Often
Advertising will focus the attention on a specific product or service you want at the forefront of your sales virtual website mall marketing operations.
To help you decide when and where to post your videos depending on what stage of your marketing plan you’re working to improve, we’ve put together a list of 20 different places you may want to post your videos to increase your viewership, build brand awareness, and drive more business. Let’s dive in.
Where to Post a Video or Social Media Post Created by Digital Mind Coach
1. Your website – No matter where else online you post your video content, your videos should live on your website. We’re not just talking about one “About Us” video and that’s it – you should create a place, like a company blog or news page, where you regularly share video content.
2. Your social media accounts – Your company’s Twitter, Facebook, LinkedIn, and Instagram pages are all critical places to share your latest video content. In addition to boosting posts and running your videos as advertisements, you need to post (and repost) your videos on these accounts. We’ll get into the specifics of how to use video on each platform below, but if you’re just starting in video marketing and wondering where to feature your video, your social accounts are an obvious given.
Where to post a video to attract more visitors
3. Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Between the two of them, they’re the first and third most popular social media sites in the world.
4. Tumblr and Twitter – While not related in the same way as Instagram and Facebook, Tumblr and Twitter have similar functionality when it comes to attracting new visitors using hashtags. Try turning your video content into short GIFs and memes to get others sharing it alongside popular tags to promote your video uniquely.
5. Yelp – Yelp is a great tool for attracting new would-be customers, especially because it will be one of the first places new visitors look to when trying to find more information about you or related businesses in your area. Providing professionally produced video content on your Yelp business listing is a great way to stand out, attract more visitors, and get more walk-ins or scheduled appointments.
6. Reddit – Reddit has millions of users and almost as many subreddits, which are niche communities inside of Reddit. The basic video subreddit can be a good place to submit your video, plus any industry-specific subreddits you can find relating to your video topic. Just remember to join the community and contribute to it instead of just posting a video and expecting the views to roll in.
7. TripAdvisor – In the same way that posting a video on Yelp helps you get local business, posting a video on TripAdvisor attracts tourists, those planning trips for work, or locals looking for new opportunities in their area. TripAdvisor is a better choice for businesses with physical locations like restaurants, bars, and more area-specific experiences and attractions, but it’s always good to have more reach.
8. Dailymotion – Dailymotion is a French-based video-sharing website that allows users to view, upload, and browse videos by searching tags, categories, channels, or user-created groups. Posting your video content on this site is a good way to attract different eyeballs than those on YouTube or other social media sites, so if you’re looking to diversify your sources of new leads, try posting here.
9. Imgur – A good site for hosting your video or GIF content, posting to Imgur puts your content in front of another active community that can increase virality similar to Reddit. A lot of content posted to Reddit is hosted on Imgur. You can upload your videos to Imgur as private, but making them public allows them to appear to the entire Imgur community at large.
10. LiveLeak – LiveLeak is a video sharing website that lets users publish videos mainly related to politics, war, and other world events, though users are free to post any content they want. You can use this site as another source for spreading your video content to new audiences.
11. Mix – The successor to the now gone StumbleUpon, Mix is a curated version of StumbleUpon where content is organized by interests, and users can create their collections similar to Pinterest or Tumblr boards. While this is a new platform, its format combines likable elements of other popular ones and has a built-in user base of die-hard StumbleUpon fans who stuck with the company after the brand switch. To take advantage, create public-facing collections where you can post links to your videos.
Where to post a video to engage more followers
12. YouTube – Posting your video content on YouTube might seem obvious, as YouTube is the second largest social media platform and one of the first video-specific platforms. But posting on YouTube isn’t really about posting one video and expecting the audience to come to you. While running ads there can count as attracting new viewers, posting on YouTube is more about engaging visitors and curating a community on your channel with bi-weekly or at minimum bi-monthly uploads. Try hosting your videos on YouTube on a schedule, and use the company’s new hashtag features to attract a steady stream of new viewers at the same time.
13. LinkedIn – LinkedIn is a great professional social networking tool, and since they have prioritized video, posting videos on your account has become a key indicator of an actively used LinkedIn profile. Embed it natively within the LinkedIn platform instead of using external links to YouTube, and your video will reach a larger amount of your contacts’ screens.
14. Vimeo – Vimeo is one of the most popular and user-friendly video hosting platforms on the internet, and differs from YouTube in some pretty big ways. Because Vimeo’s brand emphasizes creativity and higher caliber productions, you’ll want to place your best videos on Vimeo to engage with other user-creators on the platform who might be more interested in your content’s artistic merits over its promotional aspects.
Where to post a video to nurture more potential prospects
15. Your Marketing Emails – Email marketing is still one of the strongest drivers of sales conversions because you’re marketing to warm leads. These are leads that’ve already been attracted and engaged, and are in the consideration stage looking for a reason not to say no. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.
16. Instagram Stories – Instagram Stories work slightly differently than just posting on your main Instagram newsfeed, and so they’re worth thinking about differently. Instead of attracting new viewers, Instagram Stories are more for nurturing relationships with your current followers. This is a great place to preview a video or share it in short micro-snippets, as well as sharing daily video content, whether it be behind the scenes footage or quick tips and tricks that you can shoot on your smartphone and upload directly.
17. Pinterest – Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience as well, especially if your brand or product fits the demographics that are already using Pinterest regularly, like the DIY, beauty, fashion, and travel enthusiasts. You can even ask followers to re-pin your video to their own boards if they feel so inclined.
18. Medium — Including your video as part of a public branded blog on Medium is a great way to nurture readers who have been following your blog and add value that may incline them to become a customer. While you may have your own blog on your company website, republishing a version on Medium where the Medium community can view, comment, and “clap” (the Medium equivalent of the like) can also attract new audiences, as well. Embedding video in your blog is a great tool to get both the blog and the video seen by more people.
19. Instructables – If your video is a how-to guide or tutorial, you may be able to share it effectively on Instructables. The site is geared toward DIYers and those who take projects into their own hands. Only a certain type of content is acceptable on the site, but if yours fits, it’s a great place to show your video to an interested audience, and the type of content on Instructables is exactly the video content that’ll help you nurture more would-be buyers into becoming customers.
20. LinkedIn Groups – Posting your video on a public or private LinkedIn Group is a different way to take advantage of the new video features on LinkedIn. In particular, using LinkedIn Groups to build a network of potential customers or brand partnerships by nurturing relationships over time is a great way to find new leads. You have to contribute something meaningful to the groups, so make sure you’re commenting and interacting with the group as a whole, and that any video you post is providing value to the community instead of being overly promotional.
And that’s it! There are tons of other places you can publish your video, but use this list as a starting guide for any new video content you create. You never know where your content will resonate more with an audience, so give them a try and see what works!
November 23 2021
At Digital Mind Coach we try to control the capital costs to generate a high-quality video.
The 7 Key Elements of Post-Production
1. The Rough Cut
Before anything else, edit together your visuals to create the rough cut of your video. This is where you scour through all of your footage, categorize it, and start selecting which shots you want to use to assemble the video. You’ll want to research editing software like AVID, Adobe Premiere, Final Cut Pro, and more to see which is right for you. Using editing software, you’ll select your footage, cut it up, and splice it together.
Most likely, you’ll have an agency like Digital Mind Coach do this editing for you, or hire your freelance or in-house video editor.
When you have a rough version of your video put together, you have what’s called an assembly edit. You don’t need to add any music or special effects just yet, though you can edit to a temp track if your video has no dialogue or voice over. We’ll cover all of that in a moment.
If you hire an agency like us to do your post-production, we’ll usually share the rough cut internally and get a round of internal notes from the team to share feedback and try to make the best-looking rough-cut possible. After that, it’s time to share it with you!
If you’re editing your video on your own, the best thing to do is screen an early cut with your internal team before deciding your rough cut is done.
2. The Picture Lock
Once you have a rough cut of your video, the next step will be to achieve a picture lock. Picture lock is the stage in the post-production process where all of the shots have been locked into the proper order, essentially “locked in place.”
In traditional movie production, this means it’s ready for the sound and visual effects editing teams. However, if you’re creating your video, you’re likely to change things after adding music and voice over, especially when syncing the two. Before completing a picture lock, watch your video with the music and voiceover you want over it to make sure it edits together well.
If you’re incorporating visual effects into your video, provide a lower quality rough mock-up of the visual effects shots to help you visualize where the effects will come in, especially if a shot is going to be completely VFX. If you don’t account for it in your picture lock, it can throw off your video’s flow after adding in music and sound effects.
3. The Sound Mix
Now, you can begin the sound mix, where you edit together different audio tracks for your video. This is also done through video editing or sound mixing software. The different sound elements your video might have include: dialogue, where featured actors or interviewees speak on camera; sound effects, like a doorbell or dog barking added after the filming is done; music, in the background of what’s happening on-screen; and voiceover, where someone off-camera talks over the images of your video.
For some audio elements, like voiceovers or sound effects, you’ll need to record them separately. That’s because you need a soundproof place to get clean audio. Sometimes, you might even need to re-record audio like dialogue that you captured on your production day, due to cars honking, dogs barking, or other unwanted sounds in the background.
As we mentioned in our production day blog, sound quality = video quality, and nothing make a video worse than bad sound. If you don’t know what you’re doing, make sure you work with someone who does! Otherwise, your video views will be dramatically reduced, and we aren’t being dramatic when we say dramatically!
Pro Tip – When working with music, make sure you’re working with music that’s been cleared to be used by you, or you’ll run into copyright issues once it’s online.
4. Visual Effects
Now it’s time to add your visual effects. By now, you should’ve already mapped out where you want your visual effects to go in the pre-production phase, which you can read more about here. If done correctly, you storyboarded these shots and planned for where the effects will go during your production day. If not, it’s still possible to add effects after the fact, but it can often be tricky and limiting when added in late.
The most common visual effect you might use in your video is animation. If you’re confident in your ability or are working with someone capable of advanced special effects, you can also use CGI modeling, where you create unique 3D rendered objects or models or objects or characters using special visual effects software to add to your already filmed shots.
Sometimes, all the visual effects you need the amount to something very simple, like adding a filter, or a fade in or fade out to your video. These effects are usually available inside whatever video editing software you use. Other times, all you need to add is some text, which is what the lower third is for.
5. Lower Third
If you’ve watched any news broadcast, documentary, or interview, you’re already familiar with the lower third — it’s the text that’s added onto an image or shot positioned in the lower third of the screen. These lower third titles are used to provide contextual information, whether it’s the name of a new location, a person’s occupation, or other relevant additional information. For example, in an interview, the lower third will usually feature the name of the person being interviewed, as well as their relevant role or job title.
Client: High Caliber
Lower thirds are meant only to convey information and should be as little distracting as possible. Consider using text-only lower third titles to get straight to the point; however, if you’re trying to get a point across, there can be room to add a little animation or design to a lower third to make it pop. Especially if it’s important for convincing the person watching the video to take any action or pay attention to specific detail. Just remember to follow the general rule: less is more!
6. Color Correction
Finally, when all your visual effects and lower third titles have been implemented, it’s time for color correction. Color correction is the process of altering the color of the light in each shot with digital filters so each shot matches one another. These corrections include fixing exposure problems, where too much light is in one shot and too little light is in another; or white balance issues, where the color of the light just doesn’t match.
You want your video to flow together nicely. In the same way, you want your audio levels to be equal, you want the visuals to all look as similar as possible, so no individual shot sticks out as jarring or of lower quality than another. When done correctly, no one should even realize any editing has been done.
7. Title and End Cards
The last step is adding any additional title or end cards. End cards are a title graphic placed at the end of your video. You should be familiar with the concept of end credits, as filmmakers use them at the end of each film to give credit to everyone who worked on a film. End cards in digital videos are similar, but usually promote the brand in question. They’re not necessary, but maybe a nice way to remind the viewer of your brand.
You’ll typically use the end card to highlight your brand’s name, logo, and any additional links, like a homepage, discount link, or email sign-up form. The end card should also encourage viewers to take an action using a CTA (call to action), like “Shop Now,” “Visit Us,” or “Get Started!”
Client: Anderson Music Creston BC
With all seven of those elements implemented properly, you should now be finished with post-production and have a complete video ready to post! If this video production phase seems complicated, that’s because it definitely can be. If you don’t have the right skills or the right team members to tackle it all, don’t be afraid to look for outside help. It’s always better to hire a professional than churn out a cheap, low-quality product because you didn’t have the adequate resources.
Keep in mind, the best way to get it right is to get it right early on. You should have a fully documented video making strategy before you even begin. If you’re just starting your video production journey today, let us help you! Schedule your first creative call with one of our Executive Producers, and let us help you get it right from the get-go. From pre-production to post-production, we’ve got you covered.
Let us create a high-quality video for you today!
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November 25 2020
1. Define Your Ideal Subscriber
If you try to reach everyone, you’ll end up reaching no-one.
Figuring out the exact viewer you want to serve with your video and the value you can give them, will help you build trust and authority.
If your videos are focused on a specific topic and serve consistent value that the same viewer would benefit from, your channel will be binge-worthy and worth subscribing to.
So ask yourself, who is your ideal viewer?
Where are they on their journey?
If you can’t answer that, it may be time to head back to the drawing board ✏️
⭐️ Action Item: Write out a Character Profile to define your target subscriber and be as detailed as you can.
What are they struggling with? What is their day job? How can you help them?
2. Research Popular Videos in Your Niche
A big mistake new YouTubers make is thinking they need to reinvent the wheel.
But, to make the most out of your time and money, it’s worth it to dedicate time to researching what other creators in your niche are doing.
And what’s working for them.
How are they structuring their videos?
Are they using B-Roll?
By finding these answers, you can streamline your planning and creation process and save hours (or maybe days) when uploading your videos.
⭐️ Action Item: Make a list of 3 creators in your niche and subscribe to them (if you haven’t already) and watch their videos with a notebook handy.
December 2 2020
of Consulting Interview Training
Many Consulting firms talk about “Plain English” but all firms use a considerable amount of business/consulting jargon. These terms are commonly used words in Consulting offices, in interviews, and increasingly in the news media as Consultants have a greater impact on society. You should be familiar with them, and even try to include one or two of these phrases in your conversations with Consultants and interviews.
• 20,000 feet: The big picture—e.g., “The view from 20,000 feet.” Other variants include “30,000 feet,” “bird’s eye view,” and “the 1,000-mile view.”
• 80/20: Also known as the Pareto Principle, this guideline suggests that 80% of the value of effort can be achieved in 20% of the time. It is a constant reminder in the industry to focus on the most important aspects of a project, rather than getting mired in the details, trying to achieve 100% of the results in far less time.
• Actionable: Can be acted upon or can be done. For example: “That recommendation is not actionable because we do not have the managerial talent to implement it.”
• Adding value: A general phrase that can mean several things, but all of them revolve around the idea of being productive in a positive way. Evolved from the concept of “value-added.”
• At the End of the Day: A very common phrase used to describe the final or ultimate result, or the urgency of a priority. In other words, “a very important point we can’t forget.” For example: “I know these projections are difficult to complete. At the end of the day, this presentation needs to include headcount estimates or else the client will not be happy.”
• Bandwidth: Availability. For example: “I will have the bandwidth to take on that project after I complete this customer attrition model.”
• Beach: Refers to a Consultant that is not actively enrolled in any project and therefore not on a billable project. For example: “John has been on the beach for two weeks and is starting to worry about his value to the firm.”
• Best of the breed: Something that is considered superior to its substitutes; can apply to many things in Consulting. See “Best Practices.”
• Best practices: Developing benchmarks for practices or techniques that have shown superior results relative to other practices or techniques.
• Blanks: PowerPoint slides that are drawn on a notepad. More senior Consultants often describe a presentation yet to be drafted by “blanking” a series of slides and giving them to a junior Consultant to perform the work required to complete them.
• Boil the ocean: Describes what might occur if a Consultant is not being focused enough. For example: “We don’t need to boil the ocean to get the exact number on this. Just make an estimate based on historical data for one product line.”
• Bottoms-up: Developing an estimate by starting with the lowest-level assumptions and building those up to an estimate. For example, estimating market size by starting with individual products and prices and adding up to total industry size. Contrast with “Top-down.”
• Buttoned-down: Completed thoroughly and professionally. For example: “Get this customer acquisition model buttoned-down and then we’ll move on to international market sizing.”
• Buy-in: Agreement and/or consent. For example: “Do you have the CEO’s buy-in?”
• CAGR: Acronym for Compound Annual Growth Rate. For example, if a market grows from $100 billion to $230 billion over 9 years, the CAGR is 9.70%. This is analogous to the Internal Rate of Return in Finance.
• Case: A consulting project. (Also called a Study or an Engagement.)
• Change management: A service provided by consulting firms to help with a period of a major company change, such as an acquisition or a major shift in strategic priorities.
• Circle back: To catch up again later, but used to indicate that now is not the right time. For example: “Let’s circle up after the 5 p.m. call. I have a few tweaks to make to my model.” Compare with “Touch base.”
• C-suite: Refers to any number of executives with a capital C at the beginning of their title (the C stands for “Chief.” For example COO, CFO, CEO, CIO, CMO, etc.
• Core: The chief concerns of a company or business unit. For example: “We need to exit these three business lines and focus on our core product.”
• Core competencies: Similar to Core, but usually used to address areas where a company performs very well compared to competitors or similar companies. For example: “Our core competencies in procurement have led to larger gross margins than other manufacturers.”
• Critical path: The key tasks needed for a process to achieve the desired result.
• Deck: A slide presentation, typically in Microsoft Powerpoint.
• Deliverables: Tasks to be completed.
• Drill-down: To get beyond the higher-level summary into the details. Compare with “Weeds.”
• Due dil: Short for due diligence, this is a reference to the work involved in a thorough research/study of a particular topic. For example: “Have you done the “due dil” on that particular acquisition target?”
• Elevator pitch: The results and key conclusions in roughly a paragraph. Derived from the idea of being able to convince someone of something important within the span of a shared ride in an elevator.
• Engagement: A consulting project. (Also called a Case or a Study.)
• Facetime: Meeting in person or being in the office to promote the impression of being productive. For example: “I have no work to do but I need to go into the office on Saturday to put in a little facetime.”
• Gain traction: Have a client or senior person engaged in an idea. This is an important concept for selling new Consulting projects, and/or for suggesting an addition or change to a Consulting work plan.
• Greenfield: New opportunity. For example: “Entering the Indonesian insurance market is a true Greenfield opportunity for the Company.”
• Guesstimate: An educated guess. Can also be called a WAG (“wild-ass guess”) or a SWAG (“scientifically wild-ass guess”).
• Hit the Ground Running: The ability to add value in a project quickly, meaning getting up to speed on the important details and understanding and taking on the next steps quickly. This is a valuable capability for any Consultant, especially junior ones.
• Leverage: Make use of; translate into additional gains. This is an extremely common Consulting word. For example: “We need to leverage the core competencies we have in the mortgage lending business to our other product lines.”
• Low-hanging fruit: The things that can easily get done. For example: “This company should focus on the low-hanging fruit within the target market first, and worry later about acquiring the more difficult customers.”
• Managing Up: Helping superiors to do their job better by giving them feedback, keeping them in the loop, and anticipating problems they may have, and helping them resolve them. Managing up is an incredibly valuable skill for junior Consultants.
• MECE: Stands for Mutually Exclusive, Collectively Exhaustive. A standard for developing communications that cover all of the relevant issues effectively without redundancy. The very prominent concept at McKinsey.
• Mission-critical: A product, concept, analysis, or service that is irreplaceable. For example: “Do we need this expensive item? Is it mission-critical?”
• Pipe or Pipeline: Short for pipeline and refers to upcoming projects the Consulting firm may have available (e.g. Supervisor, what is in the pipe?)
• Push Back: To indicate to a superior Consultant that something is difficult or challenging and may not be realistic. Being able to push back effectively when a manager may be overpromising or unrealistic is an important, delicate skill. Pushing back can also be done if the Consultant is being overworked and feels “stretched too thin.”
• Progress Review: A periodic meeting to review progress made and results from time to time. Can also refer to a professional performance review for Consulting.
• Rock-star: Star performer, i.e., someone who shows impressive capabilities and is often in high demand for new projects. For example: “John worked 100 hours last week and completed the best merger analysis I’ve seen in years. He is the rock star of his class.”
• Sea Change: A major shift. For example: “There has been a sea change in the past decade in terms of how retail banks interact with their clients, and how they prioritize customers based on profitability.”
• Smell Test: Determining whether a result makes sense based on intuition and experience. For example: “This analysis doesn’t pass the smell test. If it is accurate, then it means that this division accounts for over 200% of our client’s market capitalization!” Derived from the idea of smelling food or drink before consuming it, to make sure it isn’t rotten.
• Study: A consulting project. (Also called a Case or an Engagement.)
• SWOT analysis: Analyzing the Strengths, Weaknesses, Opportunities, and Threats for a company or set of companies in an industry.
• Thinking out of the box: The ability to be creative or innovative in solving a difficult problem. “Thinking out of the box” typically is a blanket solution to a difficult problem that no one has solved yet.
• Top-down: Developing an estimate by starting with the highest-level assumptions and using estimates to drill down to a smaller-level estimate. For example, estimating market size by starting with the number of potential customers and estimating how many purchase the product, how frequently, and at what price points. Contrast with “Bottoms-up.”
• Touch base: To catch up with someone, typically a person with whom you’ve not had much contact lately. For example: “I’ve been dealing with another client all week and I know I owe you some numbers. We’ll touch base after my afternoon conference call.”
• Value-add: A takeoff on “value-added,” which is based on the notion of increasing shareholder wealth by contributing to the profitability and therefore the value of a firm. Now used to describe anything that “adds value,” i.e., is positive, productive, and helpful. For example: “Consultants are value-add professionals.”
• Weeds: The intricate details of the analysis. Compare with “Drill-down.”
• White space: An opportunity for the company to generate revenue where it is not currently. For example, generating revenue from an existing product in a new market.
• Workplan: A schedule for completing a project or set of tasks for a project. The workplace is a dominant issue in all Consulting projects. •
Write down what you notice, which videos you’d like to use for inspiration, and how you can add your spin on it.
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